The Crown Drop — Exclusive Brand Partnership
Held once a month, on the 20th at 4:20pm, one brand — and only one — takes the throne. A full week of billboard exposure builds to a 3-hour exclusive drop, with zero shelf-mates while the gate is open.
First, The Concept
420 Kingdom runs a single exclusive drop every month — the 20th, 4:20pm. Instead of splitting attention across a rotating shelf of brands, the whole platform turns toward one brand: the billboard for a full week beforehand, then the menu itself for a tight 3-hour window — 4:20pm to 7:20pm — on drop day. It's less an ad placement and more a temporary takeover of the storefront itself.
Why brands compete for it
46,000 customers who already have accounts, payment on file, and a delivery address saved. When the text lands, they're one tap from checkout — not scrolling past an ad on someone else's feed.
No competing brand appears anywhere in the Kingdom during your reign. Every banner, every send, every menu view is yours alone for the week.
$2,000 for six direct sends to 46,000 people plus a week of top-placement exposure — a fraction of a cent per touch, aimed at people already primed to buy.
The Customer Experience
Customers don't just see a banner — they go through a moment. Here's what that looks like from their side of the screen, and the psychology that makes it work.
Days before the drop, your banner and a countdown appear across the app and storefront. The first texts and emails give notice — something is coming, and it isn't staying long.
As 4:20 nears, customers who tap in join a live queue — a real-time counter and countdown that builds anticipation instead of frustration.
At exactly 4:20pm, the gate opens for everyone at once. The first 5 minutes are a lottery — all entrants are randomly ordered, Gold members as a group first. The draw fires at 4:25pm.
For the rest of the week, your branded menu is the only menu. Every browse, every add-to-cart, every checkout happens under your name.
The queue screen, live in the app
The Psychology Behind The Crown
People act faster to avoid missing something than to gain something. One brand, one week, then gone — customers move now instead of "later."
The wait itself does work. A countdown and a queue make the eventual reward feel bigger than if the menu had simply appeared with no buildup.
Seeing "2,000+ shopping this drop" next to you is a nudge on its own — people follow visible crowds, especially strangers with the same intent.
Without an end date, "I'll buy it later" always wins. A 3-hour close turns idle browsing into a decision made right now.
Know all who read this: by order of 420 Kingdom, one brand shall hold the Crown —
No competing brand appears in the Crown Drop. For the full 3-hour window the gate is open, your product is the only one on the throne — not a featured tile among ten.
Starting a full week before the drop, your brand takes the top banner across the storefront and app — the first thing every customer sees, every visit, for seven days straight.
Three emails and three text messages go out to the full 46,000-customer list across the drop — not a segment, not an opt-in sliver. The whole Kingdom hears your name.
The storefront and app menu re-skin around your brand for the 3-hour drop window — 4:20pm to 7:20pm — your colors, your logo, your product front and center on every customer's screen.
So decreed — 420 Kingdom
The Reign, Day By Day
Every Crown Drop runs on the same clock — the 20th of the month, 4:20pm–7:20pm, no exceptions.
Your banner takes the top of the storefront and app. First email + first text go out announcing who holds the Crown this month.
Second email + second text land — billboard still standing, building toward drop day.
The menu re-skins to your brand. Third email + third text fire the moment the drop goes live — the whole Kingdom shops under your crown for three hours, until the gate closes at 7:20pm.
Scarcity, by design
There's no split placement and no rotating carousel of logos. Your banner is the only one up for the week, and for the 3-hour drop itself, your menu is the only menu open.
The Offer
Crown Drop Exclusive